Everything You Need to Automate DMs
Simple, powerful automation that respects Instagram's rules and keeps your account safe.
Comment to DM
When someone comments a keyword like "LINK" or "PRICE", instantly send them a personalized DM.
Story Reply Auto-Respond
Automatically reply when someone responds to your story with a welcome message or product link.
100% Compliant & Safe
Built on official Meta Graph API with smart rate limiting. Zero risk of account bans.
Set Up in 3 Simple Steps
Connect Instagram
Link your Instagram Business or Creator account with one click via secure OAuth.
Create a Rule
Set a keyword trigger like "LINK" and write your automated DM message.
Watch It Work
Sit back and let DMLite respond instantly. Track everything from your dashboard.
Simple, Fair Pricing
Start free. Upgrade only when you need more.
Loved by Creators
“Saved me 15 hours a week! My DM response time went from hours to seconds.”
Priya S.
Fashion Creator
“10x my response rate. My followers love getting instant replies.”
Rahul M.
Fitness Coach
“The free plan was enough to convince me. Now I can't live without Pro!”
Ananya K.
Boutique Owner
Frequently Asked Questions
Is it safe? Will I get banned?
Yes, 100% safe. DMlite uses the official Meta Graph API – the same API Instagram provides to businesses. We enforce strict rate limits and only message users who engaged with you in the last 24 hours.
How does the free plan work?
The free plan is yours forever – no time limit. You get 200 DMs per month. When you're ready to scale, upgrade to Pro for unlimited DMs.
Can I cancel anytime?
Absolutely. Cancel your Pro subscription anytime from Settings. You'll keep access until the end of your billing period, then revert to the free plan.
Do I need a Business account?
Yes, Instagram requires a Business or Creator account to use the Messaging API. It's free to switch in your Instagram settings.
What happens if I hit the free plan limit?
Your automations will pause until next month or until you upgrade to Pro. No DMs will be lost – they'll be queued and sent when your limit resets.